Chief Marketer Staff, Author at Chief Marketer

American Airlines Mobile Millions Sweepstakes

In August 2010, American Airlines launched its app for the iPhone and iPad allowing users to view their flight information

Pop Secret’s Pop! Camera! Action!

Pop Secret reports that it was the No. 2 brand in the category in 2010, behind ConAgra’s Orville Redenbacher. Popcorn category sales were flat last year and, with its limited budget, Pop Secret wanted to rev up sales by leveraging its position as the at-home movie snack

Develop a Multichannel Contact Strategy

Most marketers realize that customers have kicked us out of the driver’s seat as we cruise along the multichannel highway. Marketers that don’t recognize this shift in power are facing a very bumpy ride as dissatisfied customers take it out on the last place that didn’t deliver as promised, whether it’s a website, email, direct mail, or call center.

Making multichannel marketing work means having a contact and messaging strategy for key member segments and every one of the key touchpoints they are likely to use.

Agencies

Marketing Ops 101: Evolving Marketing From a Cost to a Profit Center

Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.

Agencies

News Brief: WWE and 7-Eleven

WWE and 7-ELEVEN: are underway with their third consecutive summer promotion. During the month of August, customers can purchase WWE collectible Slurpee and Super Big Gulp cups and straws highlighting some of WWE’s biggest stars, including
John Cena, The Rock and The Miz. People who buy a
Slurpee beverage and a TWIX candy bar can enter a sweepstakes to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on April 1, 2012.