Chief Marketer Staff

• Agencies

  CORRECTION

  In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James

• Agencies

  Back to Print

  Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

• Agencies

  One Size Does Not Fit Everyone

  Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

• Teen Trouble

  Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:

• Agencies

  Need an Endorsement? Ask Henry VIII’s Agent

  Celebrity endorsements ain’t what they used to be. If you’re old enough you remember when Arthur Godfrey and Dinah Shore could endorse almost anything,

• Agencies

  Fruit of Its Labor

  Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

• Agencies

  Low Tech’s the Ticket

  For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

• Agencies

  Gold Standard

  Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

• Agencies

  Running With the Bulls

  No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

• Agencies

  Time magazine Letter: Spring, 1940

  When kingdoms vanish in the night. . .

  — and nations wake to find the enemy within their gates. . .

  Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror