Chief Marketer Staff
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Agencies
The Offer Might Not Matter
Two of the traditional building blocks of any strong direct response campaign have been the creative and the offer. But in an area where consumers are
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Agencies
Some Really Stupid PR Tricks
Why are direct marketing firms so often so bad at press relations? No one is saying every DMer must have a PR rep, but if a professional communicator is part of a company’s marketing, is it too much to ask that they be at least competent?
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Agencies
Web 2.0 Meets the Senior Set
Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.
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Agencies
Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global
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Agencies
Let’s Make a Deal
Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide
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Agencies
CORRECTION
In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James
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Agencies
Look Back in Hunger
Last month, The New York Times ran a list of 2006’s top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers’ attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials.
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Agencies
Ready for Syndication Soon?
RSS may stand for Really Simple Syndication (among other less-descriptive things), but there’s nothing simple about selling the automated Web feed processes
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Agencies
Online Video Ads Get a Boost
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.