Chief Marketer Staff, Author at Chief Marketer

Fruit of Its Labor

Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

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Vacation Planning

Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual

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Gold Standard

Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

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Custom Wild Mail Drives Store Traffic

Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.

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Back to Print

Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

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The Close Makes the Man

These are the new leads. These are the Glengarry leads. And to you, they’re gold. And you don’t get them. Because to give them to you is just throwing

Teen Trouble

Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:

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Becoming a Pod Person

Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll

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Let’s Make a Deal

Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide

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And the Mail Just Keeps Coming

It would seem most marketers are aware that the World Trade Center towers are no longer standing. Not true, according to the U.S. Postal Service. The