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Chief Marketer Staff

  • Agencies

    Loose Cannon: Twelve Quatrains on Four Quarters of 2006

    New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

    With a tip of the Loose Cannon derby in his direction, I offer what might have been

  • Actionable Analytics for Online Marketing Success

    Accountability. For years this was the primary reason to move marketing dollars online. Today the marketplace is glutted with analytics tools that supposedly help marketers create better digital ads and Websites.

  • Predictability 2.0: The Core of Marketing Performance Management

    What is the difference between having a campaign that shows ROI and having a campaign that shows predictability? When we look back a year from now, why will we see that “Predictability 2.0” was considered the biggest shift in customer relationship management

  • Agencies

    Empowering the Lonely Loyalty Champion

    Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

  • Agencies

    Time magazine Letter: October, 1940

    Dear 1940 Graduate:

    Your class graduated right into the middle of the greatest world crisis in five generations!

    Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots

  • JCPenney Dismisses COO West

    JCPenney Co. fired its chief operating officer, Catherine West, last Thursday. The company did not comment on the reason for her immediate dismissal.

  • News Brief

    BURGER KING: has sold more than 2 million units of its BK Xbox games since their launch on Nov. 19.

  • Agencies

    Back to Print

    Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly

  • Agencies

    Selling the Shat

    And now here’s where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the

  • Agencies

    Yahoo! Strikes Out Again

    Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante’s