Chief Marketer Staff, Author at Chief Marketer

Actionable Analytics for Online Marketing Success

Accountability. For years this was the primary reason to move marketing dollars online. Today the marketplace is glutted with analytics tools that supposedly help marketers create better digital ads and Websites.

Predictability 2.0: The Core of Marketing Performance Management

What is the difference between having a campaign that shows ROI and having a campaign that shows predictability? When we look back a year from now, why will we see that “Predictability 2.0” was considered the biggest shift in customer relationship management

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Empowering the Lonely Loyalty Champion

Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.

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Time magazine Letter: October, 1940

Dear 1940 Graduate:

Your class graduated right into the middle of the greatest world crisis in five generations!

Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots

JCPenney Dismisses COO West

JCPenney Co. fired its chief operating officer, Catherine West, last Thursday. The company did not comment on the reason for her immediate dismissal.

News Brief

BURGER KING: has sold more than 2 million units of its BK Xbox games since their launch on Nov. 19.

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GETTING THROUGH

Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.

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