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Chief Marketer Staff

  • Loose Cannon: Twelve Quatrains on Four Quarters of 2006

    New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

    With a tip of the Loose Cannon derby in his direction, I offer what might have been — had Angell devoted himself to the highlights of the last 12 months in the direct marketing industry.

  • Agencies

    Recording Customers in Motion

    (Multichannel Merchant) During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%.

  • Keeping Your Eye on the Web 2.0 User

    (Multichannel Merchant) An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires that your team master a steadily expanding skill set:

  • Agencies

    List Hygiene: Cleaning Up

    (Multichannel Merchant) With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far, list industry executives say, that’s not the case.

  • Agencies

    Warner Bros., VH1 Launches Songwriter’s Contest

    Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.

  • Agencies

    Wild Oats Pushes “Healthy Aging” In-store

    Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully

  • Agencies

    USA Network Teams With Sonic for Nashville Star

    USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.

  • Alliance Data Systems to Acquire Abacus

    Alliance Data Systems Corp.’s Epsilon unit will acquire Abacus from DoubleClick Inc. for $435 million.

  • Digital

    Beneath the Surface of Search

    (Multichannel Merchant) If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.

  • Agencies

    Loose Cannon: Twelve Quatrains on Four Quarters of 2006

    New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.

    With a tip of the Loose Cannon derby in his direction, I offer what might have been