Chief Marketer Staff, Author at Chief Marketer

Responding to CPC Inflation

Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.

Agencies

Marketing: Investment Advisor to the Business

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

Agencies

Back to Print with Custom Publishing

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

Super Duper Bowl

(Promo) Are you ready for some football?
Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday.

Agencies

Event-Marketing Spending: Nowhere to Go but Up?

(Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to “Promo” magazine’s 2007 Event Marketing Trends survey.

Agencies

The RED Brigade

(Promo) U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity-driven charity, adds new partners and products. But it remains to be seen if the venture will hold up over the long haul.

Agencies

Meet the Broker: Stan Madyda

Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.

Listline e-Newsletter 01/11/07

More than 1.1 million December hotline names are offered on the May
Department Stores Credit Card Buyers list. It includes customers from
more than 450 stores in 46 states.

Digital

Meredith Acquires Word-Of-Mouth, Online Marketing Firms

Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.

Digital

Yes, Virginia, There Was a Cyber Monday: OneUpWeb

Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.