Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 01/17/07

Edith Roman Associates Inc. was chosen to manage 17 lists for AHC Media
LLC. Among them are a healthcare professionals master file and the
Bioworld master file, with 60,603 and 16,970 names, respectively.

Agencies

Study Gives Insight Into Direct Mail/E-mail Consumption

Eighty-five percent of women between the ages of 25 and 44 read “snail mail” direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.

Torchmark Acquires Direct Marketing Services Provider

Torchmark Corp. has acquired Direct Marketing Advertising Distributors Inc. (DMAD) for $47 million. DMAD provides marketing services, including mailed coupon packages and publication inserts, for Globe Life and Accidental Insurance Co., a Torchmark subsidiary.

Email

Goodmail Near Unveiling Proof-of-Delivery Product: Gingras

Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.

Abacus Debuts Retail Analysis Product

Abacus has launched BuyerPoint, a suite of analytical services for retailers who wish to study buyer behavior.

Agencies

Strong Fourth Quarter Employment Picture Holds in First Quarter: Survey

Two-thirds of all marketers plan to add staff during the first quarter of 2007, a figure that held steady with fourth-quarter 2006’s level, according to the latest employment survey by Bernhart Associates Executive Search, LLC.

Letters to the Editor

Searching for unemployed 18 to 34 year olds who have the time to TiVo (their parent’s TiVo, I might add) through KFC ads is, I think, a desperate struggle for a marketing department. They must be searching to find something (anything) to do that may justify their time spent.