Chief Marketer Staff
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Listline e-Newsletter 01/22/07
Some 786,322 individuals who contribute an average of $30 per month to
one or more charities are named on the Universal Children’s Fund Donors
list. Sources include telemarketing, Wed sites and direct mail. -
Digital
AOL Video Streams QVC Channel Live
AOL has started streaming live video from the QVC cable shopping channel on its AOL Video portal, the two companies announced Friday.
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Digital
Google Checkout Flunks Out on Customer Satisfaction: Report
Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.
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Digital
Tech Companies to Set Code for Global Privacy, Freedom
Microsoft, Google, Yahoo! and voice carrier Vodaphone Group PLC will work with a coalition of nongovernmental organizations to arrive at a code of conduct promoting freedom of speech and privacy, the companies announced Friday.
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Digital
TheFind.com’s Color Search Raises Funds for Global Doctors
Shopping search engine TheFind.com announced that its “Color for a Cause” fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.
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Loose Cannon: Dead-On Target Marketing
News item: The latest online scam is an email allegedly from a hired killer contracted to murder the recipient. According to the message, the killer has had second thoughts, and is willing to forego the swift completion of his appointed rounds — for a price.
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Agencies
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.
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Hormel Readies Umbrella Branding Campaign
Hormel Foods wants consumers to know who’s serving the salsa.
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Marketing Store Hosts Critique of Consumer-Generated Ads
So, what do you think of those Super Bowl ads?
Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl. -
News Briefs
BEVERAGE CONCEPTS: and Authentic Hendrix plan to launch a beverage line carrying the exclusive rights to the Jimi Hendrix name and image.