Chief Marketer Staff

• Avisanna Taps Broadcast Response

  Avisana Corp., a marketer of massage and therapeutic relief products, has selected Broadcast Response Inc., as its agency.

• Digital

  IProspect Names Tawadros COO

  IProspect, a search engine marketing firm, has promoted John Tawadros to chief operating officer from vice president of client services and technology.

• Openfirst Names Nash VP of Business Development

  Openfirst, a direct marketing services company, has named Jim Nash vice president of business development.

• Agencies

  Upper Deck Drafts No. 23 for Basketball Card Contest

  The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.

• Kraft Sells Cream of Wheat to B&G Foods for $200 Million

  Kraft Foods is selling its Cream of Wheat cereal brand to B&G Foods for $200 million.

• Agencies

  Quality, Past Experience Drives Loyalty: Roper

  Quality, not price, has become a more important factor to consumers’ brand loyalty.

• Agencies

  United Cracks Down on Frequent Flier Miles

  United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.

• Agencies

  NFL Players Send Voice Messages To Show Off Sprint Handsets

  Sprint is tapping into the Super Bowl to show off some of its wireless features.

• Dannon Extends Functional Foods Line

  Dannon Co. will launch three functional food items this year to build on the success of its first probiotic product, Activia.

• Agencies

  AmeriSuites Incents Customers Via Movies, Sweeps

  AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.