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Chief Marketer Staff

  • Fantasy Basketball

    Here’s a marketing challenge for you: Get cell phones, basketball and college into a single promotion. Alltel Wireless has found a way with a sweepstakes

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    A Capital Idea? Well

    The problem with so many loyalty programs is they demand our loyalty but don’t volunteer a rat’s behind for their loyalty. Veteran air travelers are quite

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    CORRECTION

    The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.

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    Marketing Mercenaries

    One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

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    Half Empty or All Empty?

    Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution

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    Printer’s Mailing Gets 50% Response

    Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

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    Spring Breakaway

    BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more

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    DMers’ PR Strategy: Get Visual

    As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie

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    DRTV Gets Some Respect

    When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins

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    Write Away

    If you’re at a loss for words next time you sit down to write a sales letter, you might want to take a look at