Chief Marketer Staff
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Agencies
A Capital Idea? Well
The problem with so many loyalty programs is they demand our loyalty but don’t volunteer a rat’s behind for their loyalty. Veteran air travelers are quite
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Agencies
Rainbow Rewards Goes West
Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times
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Agencies
Marketing Mercenaries
One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,
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Half Empty or All Empty?
Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution
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Agencies
A Ho-Ho to Remember
Remember all those great corporate holiday cards and gifts you got in December? By and large, neither do we. Sure, there were some yummy boxes of candy
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Star Power
McDonald’s likes to make stars out of ordinary people. On its bags and cups, it will soon feature a school bus driver and a kid who loves swimming. It
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Agencies
Printer’s Mailing Gets 50% Response
Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than
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Agencies
Window-Shopping the Small Screen
Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may
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Agencies
Political Post
One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.