Author

Chief Marketer Staff

  • Burger King Next Best Move

    Burger King wanted to expand its reach among all 41 African American DMAs. A long-time sponsor of basketball programs, Burger King decided to keep the continuity of basketball as its access point

  • Monster.com and Alicia Keys

    With a number of job-boards vying for the attention of consumers and employers, Monster sought to reposition its brand as a job-matching engine powered by 6Sense technology

  • Ogres & Onions Shrek and Vidalias

    Nonprofit Vidalia, which grows and sells sweet onions, had a key target audience that was aging (between 48 and 57 with no kids at home). The producer/grower needed to bring younger customers into its fold

  • Hilton Worldwide Light the Way

    The 14th International Hotel Investment Forum (IHIF) in Berlin brought together more than 1,600 executives from 62 countries. Hilton Worldwide didn’t want to blend in at the IHIF

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

  • Breakthrough with Bravo Upfront Campaign

    Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

  • Social

    7-Eleven Zynga Promotion

    In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

  • American Express Small Business Saturday

    American Express wanted to do something for small businesses during the busiest shopping period of the year – the fourth quarter holiday season. They decided to focus on the Saturday after Black Friday and called it ‘Small Business Saturday

  • Holiday House of Walker

    During the holiday season, Diageo wanted consumers to think of Johnnie Walker when it came time to give that perfect gift and asked for a brand destination that would showcase the Johnnie Walker lifestyle during the holiday season