Chief Marketer Staff, Author at Chief Marketer

Ford Goes on Spring Break

Ford is pitching its pickup trucks at a popular Spring Break locale next month.

B.A.R.C. Brings Leiva On Board

B.A.R.C. Communications has hired Lori Leiva to replace a founding partner who has retired.

News Brief

JCPENNEY: plans to launch a new lifestyle brand created by Polo Ralph Lauren’s Global Brand Concepts called American Living.

Pizza Hut Ties in with Big Game Via Hidden Code Promo

Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.

Agencies

Meet the Broker: Fabiola Molina

This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.

Agencies

Free Beer

California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to

Agencies

A Capital Idea? Well

The problem with so many loyalty programs is they demand our loyalty but don’t volunteer a rat’s behind for their loyalty. Veteran air travelers are quite

Agencies

CORRECTION

The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE’s director of marketing membership.

Agencies

Marketing Mercenaries

One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,

Agencies

Half Empty or All Empty?

Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution