Chief Marketer Staff
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People in the News
Harvey Koeppel has been appointed chief operating officer at the DRTV services firm Backchannelmedia Inc., located in Boston. Koeppel was formerly CIO and senior vice president of Citigroup’s global consumer group.
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Agencies
Pepsi Gives Away Cars and Cash for Gas Every Day
Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.
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Turner, Interference to Pay $2 Million for Botched Marketing Stunt
Turner Broadcasting has agreed to pay $2 million to the city of Boston to settle charges related to the botched marketing stunt it held there last week.
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Agencies
Doritos Gives Contest Winners Extra Airtime
Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.
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Agencies
Happy Super Bowl Ending for Snickers
Masterfoods is keeping fans snickering over its own Super Bowl spot.
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Agencies
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.
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News Briefs
ABC: is boosting the return of its hit show Lost with new Web site features and a sneak peek at the Lost Survivor Guide before the series’ return at 10 p.m. ET Wednesday.
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Listline e-Newsletter 02/05/07
More than 1 million postal and e-mail addresses are available from
Buddy2Buddy.com. These consumers registered online to receive
third-party offers. -
Agencies
Brady Corp. Acquires Clement Communications
Brady Corp., a safety and identification products giant, has acquired Clement Communications Inc. a $12 million direct marketer of safety-related posters and newsletters.
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Agencies
Printable Technologies Acquires Prospect Smarter
Printable Technologies Inc., a developer of online printing systems, has acquired of certain assets of Prospect Smarter Inc., for an undisclosed sum.