Chief Marketer Staff

• Agencies

  Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study

  A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

• Social

  5 Ways Flickr Serves as a Promotion Marketer’s Best Friend

  Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
  It can be a marketer’s dream as long as you know the five points of value that it can deliver.

• Thoughts from a Hammock

  I wind up writing the CM Editor’s Note for every August issue, and there just is no point in the calendar when I am less insightful about the future

• Social

  Finding the Comfort Zone

  Brands at the Bazaarvoice social commerce summit in Austin this spring spoke of using online customer reviews in myriad ways, but they all agreed on one thing

• August/September Issue, 2011

  Today the Estée Lauder Companies — with a diverse portfolio of 28 premium beauty brands including Clinique, Aramis, Bobbi Brown, M*A*C, Aveda, Origins and Prescriptives — is using customer reviews and word of mouth to let women “tell” their friends about its products online. The reviews are building brand presence and ROI

• Email

  Back to the Basics: Analyzing Email Campaign Results

  Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it’s time to analyze the results and review what worked—and what didn’t—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:

• Agencies

  Six Keys to Using Consumer Profile Data for Web Display Advertising

  Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.

  This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.

• Agencies

  Chief Marketer Listline August 22

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Money Can’t Buy Me Love – or Like

  We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”

• Agencies

  Marketers Must Know What Metrics Matter

  We are a data driven industry defined by numbers. As direct marketers every test, campaign and product is measurable.