Chief Marketer Staff
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August/September Issue, 2011
Today the Estée Lauder Companies — with a diverse portfolio of 28 premium beauty brands including Clinique, Aramis, Bobbi Brown, M*A*C, Aveda, Origins and Prescriptives — is using customer reviews and word of mouth to let women “tell” their friends about its products online. The reviews are building brand presence and ROI
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Email
Back to the Basics: Analyzing Email Campaign Results
Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it’s time to analyze the results and review what worked—and what didn’t—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:
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Agencies
Six Keys to Using Consumer Profile Data for Web Display Advertising
Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.
This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.
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Agencies
Chief Marketer Listline August 22
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
Money Can’t Buy Me Love – or Like
We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”
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Agencies
Marketers Must Know What Metrics Matter
We are a data driven industry defined by numbers. As direct marketers every test, campaign and product is measurable.
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Agencies
Case Study: “Give a Veteran a Piece of the (Miller) High Life”
Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.
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Agencies
Broker Roundtable: The Importance of YouTube as a Source of Names
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?
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Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing
Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
messages and make them stand out from the pack. -
Agencies
Why Etail Marketing Requires New Key Performance Indicators
It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.