Chief Marketer Staff, Author at Chief Marketer

Marketing to Consumers Ready to Move

For years there has been a strong demand for pre-movers—people planning to move. This was prompted by moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking “are you planning to relocate within the next three months?” Those names became the first pre-mover lists.

Agencies

Broker Roundtable: Political Mailing Lists

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Looking ahead to next year, how important will political mailing lists be—especially in light of Obama’s success with electronic media in 2008?

The Strong Plays With Site Design to Create Better Web Traffic

It may house the world’s largest collection of toys and games, but when it comes to web metrics, The Strong isn’t playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.

Social Media’s Growing Influence on ECommerce

In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories.

7-Eleven Slurpee Unity Tour Wins Top 2011 PRO Award

And the 2011 PRO Award Best Promotion of the Year goes to …. The 7-Eleven “Slurpee Unity Tour” and its agencies! The Unity Tour was just one promotion among an extraordinary collection of promotional marketing campaigns that stood out from among the hundreds of PRO Award entries. View the 2011 PRO Award Winner’s Presentation.

Agencies