Chief Marketer Staff

• Data & Analytics

  5 Tips to Reach Hispanics with Health Messages

  To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

• Agencies

  Go Forth And Tape!

  The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff

• Agencies

  A Word From Borden

  The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market

• Agencies

  Quick Tips: Mobile Email Design

  Do you read email on your smartphone? You’re not alone. Keep this in mind when creating email campaigns

• Chieftains: Whole Foods, DC Comics, Marie Callender’s

  TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles

• Agencies

  Stocking the Shelves for M-Commerce

  If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone

• Social

  Editor’s Note: Come Out of Your Shell

  BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged

• Mobile

  Remember, Text Costs

  While carriers such as AT&T are moving to unlimited messaging plans, many users still have text limits, and cost-conscious users seem more prone than ever to get litigious about SMS campaigns that cost more than they expected

• October/November 2011 Chief Marketer Online Issue

  Engineer Spoken Here: Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers

• Download: Chief Marketer 2011 Social Marketing Survey: Social Marketing Goes Mainstream

  PDF Download: B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research