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Chief Marketer Staff

  • Agencies

    Primer on Using U.S. Voter Data

    If the previous major election years are any indication, this will indeed be a busy time for database marketers. Here’s a primer on the nuances of actual voter registration records, versus overlayed consumer files.

  • Agencies

    Sports Sponsorships Still Top Pick

    The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

  • Data & Analytics

    5 Tips to Reach Hispanics with Health Messages

    To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

  • Agencies

    A Word From Borden

    The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market

  • Agencies

    Go Forth And Tape!

    The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff

  • Social

    Editor’s Note: Come Out of Your Shell

    BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged

  • Mobile

    Remember, Text Costs

    While carriers such as AT&T are moving to unlimited messaging plans, many users still have text limits, and cost-conscious users seem more prone than ever to get litigious about SMS campaigns that cost more than they expected

  • Agencies

    Quick Tips: Mobile Email Design

    Do you read email on your smartphone? You’re not alone. Keep this in mind when creating email campaigns

  • Chieftains: Whole Foods, DC Comics, Marie Callender’s

    TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles

  • Agencies

    Stocking the Shelves for M-Commerce

    If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone