Author

Chief Marketer Staff

  • News Brief

    ARIZONA BEVERAGE

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Raintree Nursery’s most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree’s backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12. And Catholic Child Keeps the Faith, a religious items marketer, has sent out a catalog laden with Lenten items

  • Listline e-Newsletter 03/26/07

    E-mail addresses for 17,325 subscribers to the Schaeffer’s Option Report
    are on file. Subscribers are investors interested in trading stock
    options.

  • Agencies

    Neiman Marcus Sues over Domain Names

    Neiman Marcus Group has filed suit against two domain name companies for registering more than 40 Internet addresses that it says are too similar to the department store chain’s trademarks.

  • Agencies

    Case against Google’s PageRank Dismissed–Again

    A U.S. District Court judge has dismissed a lawsuit that charged Google with giving favorable search rankings to companies that have a financial relationship with the search engine.

  • Agencies

    Bombay Company Losses Narrow in Q4

    Furniture retailer The Bombay Company reported lower fourth-quarter losses due in part to an increase in Internet sales, the Fort Worth-based company said Friday.

  • Digital

    SEMPO Elects New Officers

    The Search Engine Marketing Professional Organization (SEMPO) published the names of its elected officers for 2007 on Friday.

  • Letters to the Editor

    You’ve got to get out of the Northeast more often!

    I’m sure that another alert reader has informed you: Area 51 is in a state called “Nevada” (you may know it by its more common name: “Las Vegas”) — about 800 miles away from Roswell, New Mexico (another state you may not be familiar with). Also, Area 51 is real; Star Wars is just a movie.

  • Agencies

    Hostess Drives Happy Feet with Rebate Offer

    Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer.

  • Agencies

    Burt’s Bees Takes its Products on the Road

    Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S.