Chief Marketer Staff

• Listline e-Newsletter 04/02/07

  Rickard List Marketing begins managing five files today for Education
  Center Inc. The Education Center master files combines 423,485 magazine
  subscribers and direct mail buyers of books and other products for
  teachers.

• Digital

  MIVA to Place Ads on Conde Nast U.K. Sites

  Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.

• Laurence Shoobs to Handle Avrick Direct’s List Management

  Avrick Direct Inc. has opened offices in Los Angeles and hired Laurence Shoobs to head an in-house list management division.

• Agencies

  2006 Loss Widens for Design Within Reach

  A gain in Q4 sales at Design Within Reach was not enough to bring 2006 into the black for the San Francisco-based furniture maker and multichannel seller.

• New Analytics Platform Takes Broad View of Customer Contact

  Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

• Agencies

  Roto Rooter’s High-End Toilet Brings in 290,000 Sweeps Entries

  With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.

• Court Case Continues in Botched Cartoon Network Marketing Ploy

  Lawyers for the two men charged in the Boston marketing scheme that created a bomb scare and paralyzed the city are still negotiating a possible plea deal.

• Agencies

  ABC Hypes Jimmy Kimmel Live with Branding Campaign

  ABC is launching a branding campaign targeting college campuses and New York City streets to promote late-night talk show Jimmy Kimmel Live.

• AT&T Tees Off with Masters Tournament Coverage Across Platforms

  AT&T Inc. is giving give golf fans complete 2007 Masters Tournament content scoreboards through wireless devices, TV and personal computers.

• American Eagle Outfitters Taps McGalla As President

  Teen retailer American Eagle Outfitters Inc. has named Susan McGalla president and chief merchandising officer for the company.