Chief Marketer Staff

• Agencies

  Fredericks Of Hollywood Acquisition Leads to Changes in Movie Star Board

  Movie Star, Inc. has picked Peter Cole, currently one of the Company’s directors, to serve as the lead member of the company’s board of directors.

• Digital

  Martha Stewart Relaunches Web Site

  Martha Stewart Living Omnimedia Inc. unveiled a new flagship Web site. The new outlet offers content from several of the company’s magazines, as well as her television show. It also features a revamped search figure.

• Leo Yochim Dies at 77

  Leo Yochim, former president of Printronic Corp. of America, died Saturday at his home in Manchester, NJ. He was 77.

• Letters to the Editor

  Hey, Richard, why not? Why can’t someone build a CRM application for the common lot (or in this case common, fairly large not-for-profit?)

• Agencies

  Meredith Brings Its Magazines to Better.tv

  Publishing giant Meredith Corp. has launched its first broadband network, Better.tv.

• American Airlines Targets Female Flyers

  In its latest effort to boost revenue, American Airlines has launched a new Web site dedicated to female customers.

• Athletes Team Up for Sponsorships

  Athletes represented by three national governing bodies have joined forces to seek sponsorship deals.

• Agencies

  Passion Fragrance Teams with Daytime Soap

  Elizabeth Taylor’s Passion fragrance is giving daytime soap opera fans a taste of a star’s life with an online sweepstakes offering a walk-on role on NBC’s Passions show.

• News Briefs

  REEBOK: has renewed its partnership with…THE GROSSEST REFRIGERATOR: will be the top winner in a contest for a

• Digital

  Going Mobile: Zannel.com Takes Entertainment Video on the Go

  Viral entertainment network Zannel.com is taking the “Hammer & Coop” video series to mobile phones in the Menlo Park, CA-based company’s first consumer branded content deal.