Chief Marketer Staff, Author at Chief Marketer

Dreyer’s Fields Workplace Contest

Wouldn’t work be more fun with ice cream?

That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices.

News Briefs

CATAPULT MARKETING: has launched a new agency discipline for interactive marketing.

Digital

What’s On? Channels.com Wants to be Your Online Video Hub

After two years of development, Web video guide Channels.com recently launched, with the goal of being a central hub for viewers and programmers alike. E-Centric recently talked with Sean Doherty, founder and CEO of the Palo Alto, CA-based company, to find out why he thinks his site will help boost the profile of advertiser supported online video.

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Please Join Us: Automation Helps Group 1 Boost Webinar Effectiveness

Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online.

An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.

Digital

Price Check: Frucall Takes Comparison Shopping Mobile

Frucall allows consumers to do a price check instantly from their mobile phone. The service recently introduced a new advertising platform, Frucall SmartAds, which imbeds targeted ads into the calls.

Digital

E-News to Go

EPOIA Interactive Studios, LLC has launched PodshowCreator’s ContentPay, a new service in conjunction with Amazon.com’s Associates program. The service enables podcasters to earn revenue with a customizable storefront showcasing Amazon.com products relevant to the content of the podcast.

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