Chief Marketer Staff

• Agencies

  Water System DRTV Effort Yields $2-Million in Revenue

  An infomercial and online campaign for a water filtration system has pulled in about $2 million in revenue and received a 14% online conversion rate.

• Mobile

  Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain

  Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes

• Agencies

  Febreze Finds a Partner in Halloween Costume Swap Events

  The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

• Email

  The Cumulative Effect of Email Opt-Outs

  The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.

• Chief Marketer Listline October 24

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  5 Steps to Improve Your Loyalty Program

  We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.

• Agencies

  Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit

  Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.

• Agencies

  Trimming 2.5 Million Game Plays into Quality Leads: Travelocity

  Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the “Roaming Gnome?”

• Marketing: From Money Pit to Money Maker

  Top executives regularly invest in marketing to boost their company’s bottom line, but too many of them don’t actually believe their expenditures pay off. Why? Because while marketers are adept at telling stories that sell their company’s products or services, they often fail to tell stories about how their efforts are critical to improving sales and customer retention, and about how much money they generate for their organizations.

• Chief Marketer Listline October 17

  This week’s selection of lists new to market, from Chief Marketer and NextMark.