Chief Marketer Staff, Author at Chief Marketer

How Text Lists Will Affect the Presidential Campaign

It is no surprise both list brokers and marketers are gearing up for the 2012 Election. Donor and voter lists are being evaluated as marketers prepare to get the word out for political parties and hopeful candidates. Will text messaging be part of the mix?

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B2B, Consumer List Prices Falling: Worldata

Prices for many categories of lists continue to drop from last year’s levels as a result of the overall economy and other factors, according to Worldata’s just-released Fall 2011 List Price Index.

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To Target Offers Effectively, Look to Transactions

Merchants can earn a better return on rewards, discounts or offers by targeting them to the right customers, using data about shopping behavior from sources such as online bank statements

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DRTV Sounds the Alarm for Medipendant

Medical alarm provider Medipendant is launching an integrated direct marketing campaign next month centering on cable DRTV spots.

PROMO SOURCEBOOK 2013

Please click on the appropriate .pdfs below to view your listing(s) under the category(ies) you have selected as it will appear in the 2013 PROMO SourceBook.

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Bright Pink Reaches Young Women with Self-Exam Reminders via SMS

Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

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Holiday Shoppers to Spend Less, Search for Discounts and Deals

Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.

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How to Treat Time Buyers on Your Database

Segmenting your house file by RFM (recency, frequency and monetary value) may not be enough segmentation in today’s multichannel environment. Often, the goal is to mail fewer catalogs while growing the online business. I have always believed that one-time buyers hold the key to mailing “smarter” and accomplishing this goal. Here are some of the ways to segment one-time buyers in order to mail more cost effectively.

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Workarounds for Clean Store Policies

Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.

Agencies

School Postcard Effort Makes Enrollment Surge

Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.