Chief Marketer Staff
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Rappaport Sees Strategic Role for List Brokers
The list business may have its problems. But all of them can be solved by creative use of data and a more strategic role for brokers.
Or so Donn Rappapart said yesterday during ALC’s “For Brokers Only” luncheon in New York.
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Digital
Neo@Ogilvy Teams Up With SEMDirector
Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.
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MeritDirect Names Morra Vice President
MeritDirect has named Guy Morra vice president of its list brokerage division.
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Short Cuts
J.Crew Group Inc. has elected Heather Reisman to its board of directors, effective May 15. She currently serves as CEO of Indigo Books & Music Inc., a Canadian book and music retailer, which she founded in 1996.
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Monster Names Blackwood New CMO
Monster.com has named Joan Blackwood new chief marketing officer for North America
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Agencies
Fiji Water Signs with Pro Beach Volleyball Tour
Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.
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News Brief
DISNEY.COM: is offering an extended nine-minute trailer to promote the upcoming animated Walt Disney/Pixar movie “Ratatouille.”
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Digital
Calendars.com Optimizes Campaigns, Bids
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”
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Digital
It’s All about the Landing Page, Baby
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
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