Chief Marketer Staff
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Agencies
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.
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Agencies
A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour
Wonder Bread’s brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.
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Chief Marketer Listline November 28
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
What Will Lists Cost Next Year?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What do you expect to happen with list prices next year?
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Dare to Ignore Market Research and Trust Social Data
As marketers, we strive to listen to customers and put them at the center of every decision. So we spend billions on market research, focus groups, and business intelligence systems. But we still aren’t much closer to understanding what our customers …
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Chief Marketer Listline November 21
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
eBay Interactive Store Fronts Trigger Mobile Donations for Toys for Tots
Tis’ the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.
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Agencies
Naming Hostess Penguins for a $2,500 Gift Card
Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.
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2011 October’s Greatest Hits
It’s that time again. In case you missed them, the following articles ranked among the top 10 most widely read on PROMO during the month of October. Print them out to read on the train ride home or pass them along to colleagues.
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Agencies
Building Brand Loyalty Starts with Employees
As marketers understand and adhere to McKinsey & Co. marketing expert David Court’s customer-lifecycle model, the “Consumer Decision Journey,” they also can apply loyalty-marketing best practices to employee recruitment, retention and engagement.