Chief Marketer Staff

• Pepsi Refresh Project: 2011 IMA Award Winner

  Best Mobile Marketing Campaign—Text-Message Based | The Pepsi Refresh Project program began online, but GMR Marketing was given the task of developing a mobile strategy to broaden the promotion

• Social

  Nasoya Wrappy Hour: 2011 IMA Award Winner

  Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

• Agencies

  2012 Trends in Customer Loyalty and Rewards

  Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

• Agencies

  Cinnabon Bakeries Begin Sampling Programs with International Delight

  Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

• Chief Marketer Listline January 3

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Chief Marketer Listline December 19

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Seven Rules for Getting Started in Gamification

  Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

• Agencies

  Marketing Predictions and Wishes for 2012

  As 2011 rolls to a close, here are some predictions—and wishes—for marketing in 2012.

• Agencies

  NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace

  Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.

• Chief Marketer Listline December 12

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …