Chief Marketer Staff

• Digital

  Snow Day by Rosetta: 2011 IMA Award Winner

  Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency

• Agencies

  OMX Holiday Office Bingo: 2011 IMA Award Winner

  Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones

• Agencies

  2010 Monopoly at McDonald’s: 2011 IMA Award Winner

  2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

• Social

  Nasoya Wrappy Hour: 2011 IMA Award Winner

  Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

• Agencies

  2012 Trends in Customer Loyalty and Rewards

  Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

• Agencies

  Cinnabon Bakeries Begin Sampling Programs with International Delight

  Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

• Chief Marketer Listline January 3

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Chief Marketer Listline December 19

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Seven Rules for Getting Started in Gamification

  Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

• Agencies

  Marketing Predictions and Wishes for 2012

  As 2011 rolls to a close, here are some predictions—and wishes—for marketing in 2012.