Chief Marketer Staff

• Agencies

  San Loco Celebrates Anniversary with 20 Cent Tacos

  San Loco is toasting its 20th anniversary with an in-store promotion offering customers tacos for 20 cents.

• Baby Boomers Often Switch Brands: Study

  Baby Boomers are a fickle bunch.

  This group, born between 1946 and 1964, were found to frequently switch brands across a wide variety of product and service categories including apparel, cars, prepared foods, airlines and more, according to a study by Focalyst, a market research and consulting firm

• Three Rules for Selecting the Right Agency

  Anyone charged with finding and selecting an agency needs to understand three simple yet key items in order to make a better, more informed decision.

• Verizon Consolidates Agency Work with McCann

  Verizon Communications has consolidated all of its advertising under one agency, McCann, owned by Interpublic Cos.

• Data Firm Deal-O-Rama: Acxiom, Alliance Data Acquired in Separate Transactions

  How much is consumers

• WPP Group to Acquire 24/7 Real Media

  WPP Group plc will acquire 24/7 Real Media Inc. for $649 million.

• J.C. Penney Direct Sales Fall 3.6% in Quarter

  J. C. Penney Co. Inc. posted net income of $238 million for the first quarter, a 13.3% increase over $210 million last year.

• Sellingsource.com Names Anderson Executive VP

  SellingSource.com has named Wayne Anderson executive vice president of emerging markets.

• Short Cuts

  yalty Management Netherlands has chosen SmartFocus to provide campaign marketing software.

• Data Firm Deal-O-Rama: Acxiom, Alliance Data Acquired in Separate Transactions

  How much is consumers