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Chief Marketer Staff

  • Agencies

    Meet the Broker: Cindy Dunhill

    Today we meet Cindy Dunhill, operations director at Dunhill International List Co. Dunhill has been working full time for the family-run firm since 1982. She started part-time working during school breaks.

  • Digital

    Local.com Plays with the Big Boys

    As CEO Heath Clarke explains it, Local.com occupies a space between the two largest groups involved in local online search, and enjoys an advantage over each.

  • Digital

    Web 2.0, Online Ads Can Spread Malware: Google

    At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data protection). In some cases, more or less acceptable solutions are found. More likely, the bad actors simply move on to the next more lucrative scam.

  • Digital

    Microsites Are Becoming a Macro Idea

    Bill Hanekamp is a huge fan of small Web sites. Technically, they

  • Agencies

    New York AG Sues Dell for Deceptive Marketing

    New York’s attorney general has filed suit against Dell Inc. over promotional financing offers, rebates and extended customer service contracts.

  • Agencies

    Neutrogena Webisodes, Contest Get Women to De-Stress

    Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas.

  • Agencies

    Candie’s Sponsors Fergie Music Tour

    Candie’s is sponsoring superstar artist Fergie in her first solo tour with ticket giveaways and instant-win games that could put fans front and center at the concerts.

  • LeapFrog Leads Back2School Program

    Electronic toy maker LeapFrog has signed as top sponsor of a back-to-school campaign targeting more than 1 million parents through parent teacher organizations (PTOs).

  • USPS to Expand Move Update Requirement to Standard Mail

    The U.S. Postal Service said on its Web site (www.usps.com) Wednesday that it plans to propose extending its Move Update addressing quality requirement from first class mail to standard mail. The USPS also seeks to reduce the time it allows mailers to make these changes from 185 days to 95 days before a mailing goes out.

  • AOL Acquires Adtech AG

    AOL has acquired a controlling interest in Adtech AG, a Frankfurt-based online ad-serving company