Chief Marketer Staff

• Agencies

  Wyndham Hotel Launches Wing Eating Contest

  Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program.

• Agencies

  Hyundai Motor Names Kumpis as Experiential Manager

  Hyundai Motor America has named Monique Morin Kumpis as experiential marketing manager.

• Agencies

  Staples Picks a Winner in Photo Contest

  Staples named a San Francisco man the grand-prize winner of its national photo contest.

• News Brief

  FISHER-PRICE: is teaming up with Dream Apparel, a children’s sleepwear manufacturer, to produce

• Agencies

  Optimize Your Contact Strategy for Higher Response Rates

  (List and Data Strategies)Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.

• Email

  E-mail: Marketing’s Neglected, Ugly Stepchild

  A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.

• Agencies

  COLLOQUY Corner: Understanding Attrition

  Customer loyalty programs have a proven track record of stemming attrition through the targeted application of tangible rewards, coupons, rebates, or special treatment and recognition.

• Verizon Consolidates Agency Work with McCann

  Verizon Communications has consolidated all of its advertising and marketing under one agency, McCann, owned by Interpublic Cos.

• Agencies

  Pernod Ricard Gets Drinkers Singing with YouTube Contest

  Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube.

• Agencies

  Starbucks Promotes McCartney Album

  Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer.