Chief Marketer Staff

• Agencies

  Unilever Brands Get Hispanic Push

  Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu.

• Rodriguez Hired for New Unit at Marketing Arm

  The Marketing Arm has formed a multi-cultural marketing division and hired Michael Rodriguez to run it.

• Agencies

  Marketers Urged to Keep Hot Topics on Social Media Sites

  Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York.

• Agencies

  Nike, Foot Locker Team for Retail Promo

  Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years.

• Agencies

  Coldwell Banker and Drexel Partner to Sell Homes and Furniture

  Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.

• News Briefs

  CIGARETTE MARKETER: Sante Fe Natural Tobacco Co. is running a display contest for retailers, offering a $10,000 prize to the retailer that creates the best display showcasing the Natural American Spirit brand as “the natural and organic category” in the store

• OgilvyAction Merges with Einson Freeman

  OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX.

• Email

  Man, Oh Man, What a Racket

  And the award for the anti-spammer engaged in the most offensive drain on our judicial system goes to

• Email

  Belligerent Anti-Spammer Watch: Magilla’s on YouTube!

  Omigod! I

• Email

  Company Announces E-mail Marketing Service for Small Businesses

  Webmail.us, a company that provides e-mail hosting services for small business, today announced it is expanding its offerings to include e-mail marketing software on demand.