Chief Marketer Staff
-
Agencies
Loyalty Library: The Seven Key Elements of Best Customer Management, Part One
Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.
-
Agencies
Mail Stream: A Report on Incoming Direct Mail
Designer/decorator Tracy Porter has mailed out a home décor catalog featuring items designed by her and her husband. The Ronald McDonald House of New York’s latest mail package is a 12” x 9” effort which includes gift wrap and matching tags and address labels. And Corvette enthusiasts magazine Vette has sent out a simple, single-page subscription offer which touts a clock with a red Corvette on its face as a premium for taking a 12-issue subscription for $24.
-
Listline e-Newsletter 05/25/07
Collectors of die cast models of antique cars and military vehicles are
named on this file. A total of 226,855 buyers from the last 12 months
are available. -
Agencies
Charming Shoppes Blames Losses on Bad Weather
Charming Shoppes Inc. posted net income of $26.3 million for the first quarter, a decrease from net income of $32.1 million in the prior year.
-
Agencies
Staples Acquires American Identity
Staples Inc. has acquired American Identity Inc., a promotional products company, for an undisclosed sum.
-
Yellow Book USA Acquires Guide Communications
Yellow Book USA, the directory publisher, has purchased Guide Communications Inc., a publisher of directories in suburban New York State and Connecticut.
-
Agencies
Short Cuts
For the first time in North America, Canada Post will issue a stamp featuring Braille in celebration of Guide Dogs in Canada.
-
Agencies
Pirates Film Brings in Record Number of Promo Partners
Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”
-
CoActive Restates Financials
CoActive Marketing Group this week restated its financial results for the past three years.
-
Agencies
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.