Chief Marketer Staff

• Agencies

  PRC Endorses Only Short-Term Cut in Flats Rates

  (MULTICHANNEL MERCHANT) The Postal Regulatory Commission (PRC) agreed on Friday that catalog mailers deserve a break — but only a small, temporary one.

• Agencies

  Bombay Company Sales Drop in Q1

  Home furnishings supplier The Bombay Co. said Friday that first-quarter revenue slipped 11.9% to $104.6 million compared to $118.7 million for the same quarter in 2006.

• Digital

  Real Estate Search Engine Completes Funding Round

  Real estate search engine Trulia announced it has secured $10 million in third-round funding from a group led by Sequoia Capital and including previous venture investors Accel Partners and Fayez Sarofim & Co.

• Agencies

  Best Buy Accused of Deceiving Customers

  The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks.

• Coke Buys Glacéau for $4.1 Billion

  The Coca-Cola Co. said Friday that is has acquired Energy Brands, known as Glacéau, and its enhanced water brands for $4.1 billion in cash.

• Sears Backs Home Rehab Campaign

  Sears and Kmart marked Memorial Day by launching Heroes at Home, a campaign to help military families with home maintenance.

• Agencies

  Cubs Field Samples, Honor Vets

  Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.

• Channel M Taps Gap Veteran Gayton

  Retail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing.

• News Brief

  ARBY’S: is offering the chance to win a 2008 Ford Fusion via an instant-win game on its 32 ounce Twist ‘n Go cups.

• Agencies

  Loyalty Library: The Seven Key Elements of Best Customer Management, Part One

  Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.