Chief Marketer Staff

• Agencies

  Cinnabon Bakeries Begin Sampling Programs with International Delight

  Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

• Chief Marketer Listline January 3

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Chief Marketer Listline December 19

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Seven Rules for Getting Started in Gamification

  Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

• Agencies

  Marketing Predictions and Wishes for 2012

  As 2011 rolls to a close, here are some predictions—and wishes—for marketing in 2012.

• Agencies

  NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace

  Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.

• Chief Marketer Listline December 12

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Catholic Charities Chapter Reworks Mailings

  The Catholic Charities Archdiocese of New Orleans is revamping its direct mail strategy to better promote its nearly 50 programs both to donors and prospects.

• The Challenges of Healthcare Reform for B2B Marketers

  Chief Marketer recently talked with Lindsay Resnick, CMO of KBM Group: Health Services, to get his thoughts on the impact of healthcare reform on B2B healthcare marketers.

• Creating a B2B “Culture of Sharing” to Encourage Innovation

  Do you find that 80% of the ideas come from 20% of your people? If so, the question for you as a marketing leader is how you tap the creative juices of the whole team, especially those who are less vocal.