Chief Marketer Staff
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Agencies
Message From Jupiter
It’ll happen any minute that big surge of online shoppers we’ve all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won’t
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Agencies
Home Grown
The polish vodka brand Pravda is looking to expand its U.S. presence from its American beachhead in Philadelphia. Pravda manufacturer and importer Jacquins
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Agencies
Book Worms
Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut
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Ticketmaster: The New Optometrist
Apparently, I’m getting too old to go to a concert anymore. This has nothing to do with my hearing, or late nights, or even my taste in music, although
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CAN DO
TOP EXECUTIVES: David Ryan, chairman; Tom Libonate, vice chairman; Bill Sinnott, president of the executive committee 2006 U.S. NET REVENUE: $58.5 million
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Making the Connection
Promotion marketers often rely on call center reps to get samples or product information into consumers’ hands. And loyalty and incentive programs are
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Agencies
Skirting the Issue
Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.
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Agencies
Controversy Erupts: The Life of Joe Fitz
The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89.
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Agencies
Get ‘Em Talking
Everyone knows what word-of-mouth marketing is, but do they know how to make it work for their organization? The mission of Beyond Buzz: The Next Generation