Chief Marketer Staff
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The Comeback Kids
TOP EXECUTIVES: Michael Carey, senior vice president, director of brand promotions; Mary McLaughlin, vice president, director of brand promotions; Pam
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Agencies
Of Monkeys and Men
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.
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Agencies
Tooth Serum
Even though the camera wasn’t so candid, television still gave GoSmile a reason to grin.
The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc.
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Agencies
Feed Me, Supervalu
Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,
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Agencies
Driving Force
For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million
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100 Promo
1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT
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Urban Desire
In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach
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Agencies
All for One
A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,
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Agencies
Take This Word Out of Your Dictionary
Some years ago I was in the audience listening to a speaker who combined two rare traits: transmitting actually useful information, and entertaining as