Author

Chief Marketer Staff

  • DMA Honors James Thornton and Daniel Rutenberg

    The Direct Marketing Association’s International Council will honor James Thornton with a lifetime achievement award and Daniel Rutenberg as the international direct marketer of the year on June 18 — DMA International Day.

  • People in the News

    Peter Koeppel has been named as a member of the advisory board of the Wheelchair Foundation, an organization that provides wheelchairs to the needy. Koeppel is the founder and president of Koeppel Direct, a DRTV media-buying agency.

  • Short Cuts

    Adoodle Inc. has introduced TVAdsAgain.com, an incentive-based Web site, where consumers can review television commercials.

  • FTC Collects Kids’ Marketing Data, Issues TV Ad Report

    Children are seeing fewer ads on TV than they did 30 years ago, according to a report released last week by the Federal Trade Commission.

  • Massachusetts Bill Bans Ads in Schools

    A public hearing was held last week on a bill being weighed in Massachusetts that would ban all advertising and marketing in schools, from kindergarten through high school.

  • Agencies

    Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’

    Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.

  • Agencies

    Amex Adds Giveaway to Cyber Storefront

    My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday

  • News Briefs

    CROWN HOLDINGS: has promoted Raymond L. McGowan, Jr., 55, to president of its North American Packaging business.

  • Dos and Don’ts for Managing E-Mail Addresses

    The word is out: e-mail newsletters have proven their worth as a great vehicle for staying in touch with loyal customers. Maintaining the list of e-mail addresses-along with catering to the needs of the individuals themselves-is now the hard work. In this report you’ll hear from some top brands on how they manage frequency schedules, falling opt-in rates, climbing opt-out rates, best practices and more.

  • Deals in the Dorm

    Want to give college kids a discount? Try text messaging. Cell phones are ubiquitous on campuses across the nation making them an easy way for brands to reach cash-strapped students, who are always open to a discount or freebie. In this report, PROMO takes a look at how top brands like Domino’s and Dell Computers, as well as some locals like on-campus stores boost sales with a few of punches on a keypad.