Chief Marketer Staff

• Urban Hustlers Emerge as New Sought After Target; Study

  Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group.

• Agencies

  Scholastic Sweeps Sends Winner to Harry Potter Launch Party

  Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London

• Agencies

  Hyundai Challenge Ends After 18 Hour Hunt

  It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai.

• Marlin Entertainment Group Names New Creative Director

  Marlin Entertainment Group has appointed Mike Muligano as vice president creative director.

• Digital

  Looking beyond the Click to Customer Engagement

  Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over. But that

• Digital

  Celtic Bank Customizes Landing Pages to Suit Leads

  From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who

• Digital

  American Blogstand: Boston.com Turns News into Music in Video Blog Pilot Test

  A pilot program where news was turned into song became the second most popular video feature on Boston.com last month.

• Experiments in Blogging: Building a Community Builds Sales for Steve Spangler

  Integrating new forms of media like blogs into the marketing mix may feel like a grand experiment to many companies. But then, experiments are nothing out of the ordinary for Steve Spangler Science.

• Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?

  (Promo) Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by brands.

  Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions

• E-News to Go

  Earlier this week, Chief of Naval Operations Adm. Mike Mullen began talking to sailors directly via a new podcast.