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Chief Marketer Staff

  • Pepsi Refresh Project: 2011 IMA Award Winner

    Best Mobile Marketing Campaign—Text-Message Based | The Pepsi Refresh Project program began online, but GMR Marketing was given the task of developing a mobile strategy to broaden the promotion

  • Crane Blue Book: 2011 IMA Award Winner

    Best Use of Branded Web Game(s) | Crane’s products include cards and stationery, are premium-priced and, until recently, were available only in fine paper stores.
    Rosetta built the company a Facebook page, but it needed a hook to draw friends and likes

  • Social

    Nasoya Wrappy Hour: 2011 IMA Award Winner

    Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

  • Agencies

    Big Idea Skintimate: 2011 IMA Award Winner

    2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie

  • Agencies

    2010 Monopoly at McDonald’s: 2011 IMA Award Winner

    2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

  • Digital

    Reebok Easy Tone: 2011 IMA Award Winner

    2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line

  • Agencies

    Kirkland’s Glee Spree Holiday Campaign: 2011 IMA Award Winner

    2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”

  • Data & Analytics

    Marriott Rewards eNews: 2011 IMA Award Winner

    2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

  • Agencies

    LG Text Ed With Jane Lynch: 2011 IMA Award Winner

    2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

  • Agencies

    2012 Trends in Customer Loyalty and Rewards

    Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012: