Chief Marketer Staff, Author at Chief Marketer

Invention Services Firm Launches DRTV Effort

Pittsburgh-based InventHelp has launched a new DRTV campaign aimed at inventors looking to develop and market their products.

2012 December’s Greatest Hits

With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.

Agencies

Beyond Facebook: 3 Innovative Promotions Using Other Platforms

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

Digital

Snow Day by Rosetta: 2011 IMA Award Winner

Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency

Agencies

OMX Holiday Office Bingo: 2011 IMA Award Winner

Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones

Crane Blue Book: 2011 IMA Award Winner

Best Use of Branded Web Game(s) | Crane’s products include cards and stationery, are premium-priced and, until recently, were available only in fine paper stores.
Rosetta built the company a Facebook page, but it needed a hook to draw friends and likes

Social

Nasoya Wrappy Hour: 2011 IMA Award Winner

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

Agencies

2010 Monopoly at McDonald’s: 2011 IMA Award Winner

2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

Agencies

Big Idea Skintimate: 2011 IMA Award Winner

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie

Digital

Reebok Easy Tone: 2011 IMA Award Winner

2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line