Chief Marketer Staff

• Agencies

  Scott Contest Shares Moms’ Advice

  Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.

• Agencies

  Alka-Seltzer Partners with Vegas Resort for Trip Giveaway

  Las Vegas has plenty of offerings for a group of guys on a quick getaway, including the potential for heartburn and acid indigestion

• Tissot Swiss Watches Hires Velocity for NASCAR Activation

  Tissot Swiss Watches has signed Velocity Sports & Entertainment to help develop retail activation strategies and promotions around its NASCAR sponsorship.

• Agencies

  Visa Cardholders Can Earn Free Meals at Burger King

  Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.

• Agencies

  Comcast, Cablevision Expand CD Premiums

  Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents

• The History Channel Name Taps Moseley as Marketing Executive

  The History Channel has named marketing executive Chris Moseley as senior vice president of marketing

• Agencies

  P&I Postscripts

  BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series

• News Brief

  BIG TENT ENTERTAINMENT: has been appointed the North American licensing and
  marketing agency of record for the preschool band The Wiggles

• DMA Expands Guidelines for Data Compilers

  The Direct Marketing Association has issued new regulations that clarify and strengthen what it considers ethical practices among data compilers. The long and short? Compilers are going to have to take a much more active interest in who their clients are and what they are marketing.

• FTC Seeks to Stop Alleged Pyramid Operation

  The Federal Trade Commission charged BurnLounge, a company that sold opportunities to operate online digital music stores via the Internet, telephone calls and through in-person meetings with providing most of its benefits to participants who recruited other members, as opposed to actually selling music downloads.