Chief Marketer Staff, Author at Chief Marketer

Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.

Wendy’s International Inc. said yesterday it is exploring the possible sale of the company rather than looking at other restructuring options.

XM is tapping into the user-generated craze with a new contest that lets viewers create their own ad for a chance to have it air on Current TV.

Haagen-Dazs is lending its flavors to a boutique hotel in San Francisco, but not for eating.

This year Promo has two agency executives sharing their
thoughts each day from the Cannes International Advertising Festiva

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