Chief Marketer Staff
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News Brief
H.J. HEINZ CO.: has been celebrating consumers’ 57th wedding anniversaries for eight years now, giving each couple a commemorative porcelain bell decorated with the Heinz 57 Keystone icon to mark the occasion.
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Agencies
Site Markets Sacred Jewelry Via SEO, EBooks
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche
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Agencies
Site Offers Toys to Challenge and Educate Children
After 10 years in the corporate world, Michael Chick wanted out. He and his wife Susan put their heads together and decided to go into business for themselves, launching eggheadkids.com, a Web site offering toys to help children develop their brains while they’re having fun.
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Agencies
Essential Tips For Sales Copy Success
Like everyone else, I can remember at an early age my parents telling me, “Never forget to look both ways before crossing the street.” Later on I listened as my eighth-grade teacher, Sister Mary Coleman, counseled us boys to, “Never forget that a gentleman always gets the door for a lady.”
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Agencies
Tips and Teasers
San Jose, CA-based eOn Communications Corp. has unveiled Business Connect, a VoIP phone service designed for small businesses. The service allows users, regardless of location, to be part of a virtual telephone system that includes voice mail and auto attendants.
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Digital
Foundering Yahoo! Reaches out to Co-founder
Bringing a founder back into the fold seems to have done well for Apple and is at least being given a chance to work at Dell. Now Yahoo! has joined the ranks of those companies looking to a once and future leader for guidance through tough times.
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Listline e-Newsletter 06/20/07
Creative Catalogs Corp. has appointed Sound Beach Marketing Partners LLC
to manage a list of 478,946 Personal Creations’ catalog customers. The
average order was $60 for personalized products with seasonal and sports
themes; gifts and collectibles. -
Digital
Yahoo! Replaces CEO Semel with Co-founder Yang
Less than a week after a Yahoo! shareholder meeting blamed CEO Terry Semel for failing to keep the perennial second-ranked Web portal/ search engine abreast of Google, Semel has stepped aside and will let Yahoo! cofounder Jerry Yang take over the company’s leadership.
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Digital
Live From DMDNY: John Greco’s Process Thinking
Whatever you do, don’t call direct marketing an industry around DMA president John Greco.
“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.