Chief Marketer Staff

• Agencies

  Brands Line Up to Back ‘Indiana Jones’ Film

  It’s been more than two decades since “Indiana Jones” hit the big screen. Now, the famous boulder-dodging adventurer is back in the fourth installment of the franchise with a team of promotional and licensing partners.

• Alcone Taps Downey to Run Chicago Office

  Alcone Marketing Group has hired Christina Downey to manage its Chicago office.

• Listline e-Newsletter 06/21/07

  Here’s one of many new segments recently added to the Gevalia list
  group. It targets business-to-business buyers at professional office
  settings, including doctors and dentists.

• Agencies

  BOG Nixes Temporary Flats Rates; Mail Groups Upset

  The U.S. Postal Service Board of Governors chose not to implement a proposed temporary cut in the new rates for flats (catalogs). Industry groups were disappointed and several warned this would lead to reductions in mail volume.

• Email

  Live From DMDNY: Be Relevant; Don’t Look Spammy, Panelists Say

  Sending relevant massages and making sure e-mail messages don’t look to an Internet service provider like they’re spam are the keys to getting e-mail delivered, said panelists Wednesday at the Direct Marketing Days New York Conference.

• KarstadtQuelle Said to Sell Kraehe Unit

  KarstadtQuelle, the German direct marketing and retailing giant, is selling its specialty mail-order unit Kraehe to BTI Group for an undisclosed sum, according to wire service reports.

• Digital

  Strong Online Holiday Shopping Seen in 2007

  Online holiday shopping this year is expected to be strong with 84% of survey respondents planning to spend as much as or more online than they did during the 2006 season, according to Advertising.com.

• Earth Class Mail Names Bloodworth CFO/COO

  Earth Class Mail has named Donald Bloodworth chief financial officer and chief operating officer.

• Digital

  Short Cuts

  KeyBank has selected Omniture to measure the effectiveness of their online campaigns

• Agencies

  Going, Going…Gone

  Call it the rise and fall of an old media at the helm of new. Call it a sign that we have truly entered Web 2.0. Call it what you will, but the end of one reign and the beginning of a new took place on June 18th, 2007. That’s when Yahoo…