Chief Marketer Staff

• Agencies

  Gap Dresses Kids in RED

  Gap is expanding its Product RED line of cause-related products with kids’ clothing.

• McDonald’s Brings Moms’ Voices in the Kitchen Via Blogs

  In an effort to respond to growing concerns about childhood obesity and the role of nutrition, McDonald’s has launched a PR campaign targeting the very group behind food choices: Moms.

• Agencies

  Cheerios Expands “Spoonfuls” Program with Book Contest

  General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.

• Heineken Debuts New Slim Can with Major Marketing Push

  Heineken USA has introduced new packaging for its Heineken Premium Light beer, a slim can, with a major summer marketing campaign.

• Agencies

  Paramount Licensing Brings Smurfs on Board

  Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs.

• News Briefs

  99¢ ONLY STORE: offered the first nine customers to its newest store in San Antonio, TX, at 8 a.m. yesterday an Apple 2GB iPod Nano (a $149 value) for 99 cents.

• Agencies

  Meet the Broker: Karen Waddell

  Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

• Agencies

  Doritos, Xbox Stage Video Game Design Contest

  Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.

• Agencies

  Live from the Licensing Show: Disney Licensing Sales to Hit $26 Billion

  Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week.

• Live from the Licensing Show: Licensing Royalties Rise by 1.5%

  Royalties from U.S. licensing categories hit $6.04 billion in 2006, a 1.5% increase from 2005, a recent study by the Licensing Industry Merchandisers Association found.