Chief Marketer Staff

• Agencies

  R.R. Donnelley Consolidates Print Brands, Promotes Knotts

  R.R. Donnelley & Sons Co. has unified its printing and related services offerings under the single RR Donnelley brand, absorbing Moore Wallace, Moore Canada, Moore Response Marketing, OfficeTiger and the company’s network of North American commercial printing under the Donnelley name.

• Agencies

  Gap Dresses Kids in RED

  Gap is expanding its Product RED line of cause-related products with kids’ clothing.

• McDonald’s Brings Moms’ Voices in the Kitchen Via Blogs

  In an effort to respond to growing concerns about childhood obesity and the role of nutrition, McDonald’s has launched a PR campaign targeting the very group behind food choices: Moms.

• Agencies

  Cheerios Expands “Spoonfuls” Program with Book Contest

  General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.

• Heineken Debuts New Slim Can with Major Marketing Push

  Heineken USA has introduced new packaging for its Heineken Premium Light beer, a slim can, with a major summer marketing campaign.

• Agencies

  Paramount Licensing Brings Smurfs on Board

  Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs.

• News Briefs

  99¢ ONLY STORE: offered the first nine customers to its newest store in San Antonio, TX, at 8 a.m. yesterday an Apple 2GB iPod Nano (a $149 value) for 99 cents.

• Agencies

  Meet the Broker: Karen Waddell

  Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

• Agencies

  Doritos, Xbox Stage Video Game Design Contest

  Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.

• Agencies

  Live from the Licensing Show: Disney Licensing Sales to Hit $26 Billion

  Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week.