Chief Marketer Staff

• Letters to the Editor

  As usual, a brilliant piece, strewn with bon mots that the casual reader may miss, the same casual reader who probably receives as many as a dozen financial offers a week, and who might not shred them before putting them in the garbage.

• Agencies

  McDonald’s, Virgin Mobile, Part of Sweeps Scam, AG Warns

  The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.

• Mentos Assigns Summer Intern to Market Fun

  Call it “Subservient Intern.”

  Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken.

• Agencies

  Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins

  Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.

• Sony Signs Dale Earnhardt Jr. in Marketing Deal

  Sony Electronics has signed popular racecar driver Dale Earnhardt Jr. of Jr Motorsports as a marketing partner, the company said last week.

• Papa John’s and Live Nation Announce Multi-Year Partnership

  Pizza will be prominently offered at rock concert concessions throughout the country as the result of a multi-year sponsorship and marketing agreement between Papa John’s and Live Nation.

• News Brief

  GENERAL MILLS: is launching dedicated commerce sites for two of its biggest brands, Betty Crocker and Pillsbury.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Catalog or magazine? The cover of the spring edition of Melton International Tackle 2007 crosses back and forth, featuring eye-catching graphics and cut lines. But don

• Listline e-Newsletter 06/25/07

  Tribune Co. has introduced a list identifying more than 1 million
  subscribers to newspapers nationwide. Seventy-two percent are men.

• Digital

  Yahoo! Puts Search, Display Sales under One Title

  Yahoo said yesterday it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.