Chief Marketer Staff, Author at Chief Marketer

Comcast Opens Second Connecticut Call Center

Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It’s Comcast’s second call center in the state and will create more than 200 jobs.

People in the News

Luane Kohnke has been named managing director of analytics and Web-based measurement practices at R/GA, a New York digital marketing agency. Kohnke was previously with Wunderman New York.

As usual, a brilliant piece, strewn with bon mots that the casual reader may miss, the same casual reader who probably receives as many as a dozen financial offers a week, and who might not shred them before putting them in the garbage.

Agencies

McDonald’s, Virgin Mobile, Part of Sweeps Scam, AG Warns

The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.

Mentos Assigns Summer Intern to Market Fun

Call it “Subservient Intern.”

Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken.

Agencies

Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins

Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.