Chief Marketer Staff

• Nickelodeon Teams with Chrysler in Multi-Million Dollar Marketing Deal

  Nickelodeon has teamed up with Chrysler in a multi-million dollar partnership.

• Agencies

  Frequent-Shopper Data Improves Direct-Mail Offers: Valassis

  Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis.

• Agencies

  Simon Malls Stage Kids’ Cooking Events

  Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.

• Agencies

  American Airlines Rolls Out AAdvantage Milestones E-Magazine

  American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community.

• Agencies

  AmEx Forms Three Levels of Rewards

  American Express has revamped its rewards program to create three levels of membership.

• Agencies

  Seven Sweeps Winners Head to Harry Potter Signing

  More than 4,000 muggles entered a Harry Potter sweeps in the hopes of
  winning a trip to Europe for an event marketing the debut of the seventh and
  final book in the series.

• Peter Rabbit Goes Green, Organic with Licensing Deal

  The World of Beatrix Potter is going organic with its Peter Rabbit licensing program to include organic and earth-friendlier products.

• Agencies

  PromoCard Services Offers marketers Customizable Music Download Web Site

  Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities.

• Agencies

  P&I Postscripts

  JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering

• News Briefs

  KRAFT FOODS: has hired Nitro New York to handle integrated marketing for its Kraft Singles cheese brand in the U.S. and Canada