Chief Marketer Staff

• Listline e-Newsletter 06/27/07

  Spanish-speaking consumers who responded to a trial delivery offer for
  coffee and a free coffeemaker are named on this file. Some 48,861 paid
  customers are listed;

• Agencies

  DM Strong In Time Of Weak Ad Growth: UniversalMcCann’s Coen

  While the overall advertising market was weak in 2006, and should remain so in 2007, direct marketing showed strength as marketers turned to online and other forms of measurable advertising, according to UniversalMcCann’s senior VP and director of forecasting Robert J. Coen.

• Email

  DM News Editor in Chief Resigns

  After a stormy four months under new owner Haymarket Media, DM News’ editor-in-chief Mickey Alam Khan resigned earlier today, Magilla Marketing has learned.

• Email

  Windows Live Hotmail Images on for Sender Score Certified Mailers

  Images and links are now on by default in Windows Live Hotmail for messages from organizations subscribing to Return Path’s Sender Score Certified service, the deliverability concern announced today.

• Agencies

  InfoUSA Acquires Expresscopy.com

  InfoUSA has acquired expresscopy.com, an on-demand printing firm based in Portland, OR. Terms of the acquisition were not disclosed.

• Grizzard Re-Hires Todd Baker

  Grizzard Communications Group, has re-hired Todd Baker as its VP and senior strategist. Baker had previously ben with Grizzard from 1998 to 2001.

• Email

  E-mail Marketing Campaigns Need Better Landing Pages: Study

  (Promo) Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider.

• Agencies

  Rockler Launches Loyalty Program

  Rockler Woodworking and Hardware Inc. has launched its first loyalty program.

• Agencies

  MSN.com Kicks Off Live Earth Promotions

  Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.

• Agencies

  Albertsons Stores Abandon Loyalty Card

  Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest