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Chief Marketer Staff

  • Digital

    It’s Quigo for Time, and a Good Time for Quigo

    Contextual ad network Quigo logged its largest client win to date yesterday with the announcement that it will deliver pay-per-click ads to all of the Time Inc. online properties.

  • Digital

    Yahoo! Ad Change: Did Millard Jump or Was She Pushed?

    Yahoo announced last weekend that it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.

  • Digital

    Supplement Seller Tries a Dose of Vitamin S-E-M

    Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices. That led Alexander in 2001 to open Supplements To Go (www.supplementstogo.com)

  • Listline e-Newsletter 06/27/07

    Spanish-speaking consumers who responded to a trial delivery offer for
    coffee and a free coffeemaker are named on this file. Some 48,861 paid
    customers are listed;

  • Agencies

    DM Strong In Time Of Weak Ad Growth: UniversalMcCann’s Coen

    While the overall advertising market was weak in 2006, and should remain so in 2007, direct marketing showed strength as marketers turned to online and other forms of measurable advertising, according to UniversalMcCann’s senior VP and director of forecasting Robert J. Coen.

  • Email

    DM News Editor in Chief Resigns

    After a stormy four months under new owner Haymarket Media, DM News’ editor-in-chief Mickey Alam Khan resigned earlier today, Magilla Marketing has learned.

  • Email

    Windows Live Hotmail Images on for Sender Score Certified Mailers

    Images and links are now on by default in Windows Live Hotmail for messages from organizations subscribing to Return Path’s Sender Score Certified service, the deliverability concern announced today.

  • Agencies

    InfoUSA Acquires Expresscopy.com

    InfoUSA has acquired expresscopy.com, an on-demand printing firm based in Portland, OR. Terms of the acquisition were not disclosed.

  • Grizzard Re-Hires Todd Baker

    Grizzard Communications Group, has re-hired Todd Baker as its VP and senior strategist. Baker had previously ben with Grizzard from 1998 to 2001.

  • Email

    E-mail Marketing Campaigns Need Better Landing Pages: Study

    (Promo) Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider.