Chief Marketer Staff, Author at Chief Marketer

E-Dialog Taps Hughes as Senior Strategist

E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies.

Digital

Publicis Teams With Dassault on 3D Venture

Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.

Short Cuts

Fortunoff, the jewelry retailer, has selected Alliance Data Systems Corp. to launch a co-brand credit card program as well as to continue providing private label credit card services.

Agencies

Starbucks to Promote Climate Change Flick

Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes.

Agencies

Friendly’s Kicks Off Consumer-Generated Contest

Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.

Agencies

Wal-Mart Taps NPD Group for Consumer Data

Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games